A cosmetics store website built for Pakistani beauty brands
Swatches and lifestyle galleries, shade variants, batch + expiry tracking, online checkout with all PK payment methods, and a showroom POS — built for indie brands and multi-branch beauty retailers.
WoBooks lets a Pakistani beauty brand put up a real swatch-driven online store. High-res swatches and lifestyle galleries, shade and size variants, batch and expiry tracking, JazzCash + Easypaisa + COD, and a showroom POS that syncs with the online catalog in real time. Commerce Growth is $10/month (PKR 2,780) with a free 7-day trial.
What you get with a WoBooks cosmetics store in Pakistan
Everything a Pakistani business needs to open — no plugins, no add-on fees.
High-res swatches, on-skin-tone shots, before/after looks, tutorial videos. Themes built around how beauty customers actually shop.
Foundation shade ranges, lipstick shades with swatch image per shade, perfume sizes (10ml / 30ml / 50ml). Per-variant stock and pricing.
Every cosmetic by batch with expiry. Near-expiry alerts so you do not sell expired stock. Compliant with cosmetic-safety best practices.
All Pakistani payment methods native. Optional "no return" flag per category for fragrances and opened products.
Customers tag their reviews by skin tone (fair / medium / olive / deep) and skin type (oily / dry / combination). Builds shade-matching trust at scale.
Same catalog runs at the counter. Tester / sample tracking built in so showroom staff know what is open and what is not.
WoBooks vs other options for Pakistani cosmetics store owners
Honest trade-offs — most merchants end up using their own WoBooks site alongside the alternatives, not instead.
Daraz crops your hero shot to a tile — lipstick swatches all look identical. WoBooks lets you run real swatches on a hand and on different skin tones, shade names, and ingredient lists. You also keep 100% of every sale.
Instagram is fine for discovery; checkout-via-DM does not scale. WoBooks adds a real cart, secure JazzCash/Safepay payments, batch-tracked inventory, and customer review aggregation.
Custom beauty store quotes typically run PKR 100,000-300,000. WoBooks Commerce Growth is PKR 2,780/month all-in — hosted, with continuous updates.
Shopify Basic is about PKR 8,000/month before paid apps for JazzCash, Easypaisa, COD (each PKR 1,000-3,000/month). WoBooks ships all of that natively at PKR 2,780/month.
Cities we serve in Pakistan
Cloud-hosted — the same store works in every city. Tap a city for the local guide.
Frequently asked questions
Direct answers to the questions Pakistani cosmetics store owners ask us.
How do I sell cosmetics online in Pakistan?
Sign up free at wobooks.com, pick cosmetics in the 3-step wizard, upload products with shade variants and swatch photos, set up batch + expiry tracking, configure JazzCash and Easypaisa, and share the yourbrand.wobooks.com link on Instagram. Live in an afternoon.
How much does a cosmetics store website cost in Pakistan?
Free for the first 7 days on Commerce Growth (full-feature trial), then $10/month (PKR 2,780). Free Starter caps at 5 products and 15 orders/month. Zero transaction fees.
Can I show different shades and skin-tone swatches?
Yes. Each shade is a variant with its own stock, price, and swatch image. Customers see exactly what each shade looks like before paying. Combine with skin-tone-tagged reviews to compound trust over time.
How do I handle batch numbers and expiry?
Every cosmetic is tracked by batch with expiry date. Near-expiry alerts ping you 60 / 30 days before so you can promote the stock or write it off. Compliant with cosmetic-safety best practices.
Can I block returns on opened fragrance / cosmetics?
Yes. Configure return policies per category — most beauty brands disable returns on fragrances and opened products to comply with hygiene regulations and prevent abuse.
Does the showroom POS sync with the online store?
Yes. Run the WoBooks POS at your showroom counter and the online store from the same catalog. Tester / sample tracking built in. Sales sync in real time across both channels.
What cities in Pakistan does WoBooks work for?
All of them. WoBooks is cloud-hosted and works the same in Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan, Sialkot, Gujranwala, Peshawar, Hyderabad, Quetta, Abbottabad and anywhere else.
Ready to open your cosmetics store store online?
Free Starter plan. 7-day Growth trial ($10/month, PKR 2,780). Zero transaction fees.